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Logan Library

Master of Business Administration (MBA)

Resources for MBA majors and students enrolled in business courses

Demographics

American Community Survey

The American Community Survey (ACS) is a nationwide survey designed to provide communities a fresh look at how they are changing. It is a critical element in the Census Bureau's reengineered decennial census program. The ACS collects and produces population and housing information every year instead of every ten years.

Association for Consumer Research

Search the "For Researchers" section of their website.  It provides academic researchers of consumer behavior with information regarding aligned organizations with an interest in the study of consumer behavior, academic journals that publish research on consumer behavior, conferences that target academic researchers and funding sources.

Consumer Expenditure Survey

The Consumer Expenditure Survey (CE) program consists of two surveys, the quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.

Population Reference Bureau

PRB is well-known for producing comprehensive data sheets covering population, health, and environment topics.

New Strategist Press

New Strategist is a publisher that produces books on market segments.  Some of the titles published by New Strategist are available in the EBSCOhost eBooks database. These are a few of the books available in the Reference Collection:

Economic and Labor Statistics

2012 Statistical Abstract

American FactFinder - Population, housing, economic and geographic data compiled from the following surveys and census:

  • The Decennial Census
  • The American Community Survey 
  • The Economic Census
  • The Population Estimates Program
  • Annual Economic Surveys

Bureau of Economic Analysis

Bureau of Labor Statistics

Doing Business: Economy Rankings

Economics Census

FedStats

Federal Reserve Archival System for Economic Research (FRASER)

  • FRASER allows users to search for historical information on prices, wages, production, business activity, purchasing power, credit, money and Federal finance back to 1948. 

Zip Code Business Patterns

Web Sites for Market Research

ConsumerSearch - In-depth product reports

Duct-Tape Marketing - Free sample marketing plans

WonderBranding: Marketing to Women